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2024 Book Excellence Award Winner

Five-Star Book Review from Reader Reviews

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2023 NYC Big Book Award Winner

2023 Royal Dragonfly Book Award Winner

One of today’s cutting-edge business and sales pros, The First Lady of Sales®, reveals how you can create, live, and sell your own powerful personal brand.

Like many people, you may have overlooked the crucial importance of creating a powerful personal brand―and you might not even realize even if you haven’t taken the time to create that personal brand, you still have one. Sell Yourself gives you the tools to own that band and use it to sell yourself exactly how you want.

Dr. Cindy McGovern―known in the business and sales community as “the First Lady of Sales®”―will guide you toward a new way of thinking about the role of your personal brand, and will reveal how you can create, live, and sell that brand. She also will teach you how to overcome any aversion to sales you may have so you can sell that brand like a pro.

You’ll learn how to equip yourself with the essential tools to create, live, and sell a powerful personal brand including:

  • A roadmap to determine what’s most important to you―including core values―which are central to your personal brand.
  • Exercises and tips to help you live your personal brand consistently every day.
  • A five-step process, based on Dr. Cindy’s win-win and collaborative sales philosophy, will help you sell your brand like an experienced sales professional, even if you hate sales.

Packed with anecdotes about successful―and not so successful―personal branding efforts, stories from Dr. Cindy’s own journey, and step-by-step guidance on how to create, live, and sell a powerful personal brand, Sell Yourself reveals a potent formula for creating a rock-solid personal brand―and selling it the right way so you get what you want.

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Sell Yourself: How to Create, Live, and Sell a Powerful Personal Brand” is an iconic and impactful strategy text written by best-selling author Dr. Cindy Mc. Govern. Here, the author fashions out practical skills of attaining a personal brand, developing it, and championing it into a reality. Dr. Cindy begins by defining a personal brand and guides readers through a fresh approach to amplify one’s brand through life choices, applying professional skills, and building a powerful reputation and, in turn making better sales and bagging more profit in business.

Packed with a fresh twist of anecdotal examples, pragmatic approaches, and invaluable tips, the author creates a relevant outline of making competition in the business market irrelevant through managing and growing one’s personal brand to capture your own blue ocean of success. To make it in the future flight path, everyone endeavors to build their own brand, but few make it to the glass ceiling. Dr. Cindy encourages daring to be different by knowing your strengths and weaknesses and making every dream a reality, including closing every sale available in the market.

Brimming with self-branding truths, “Sell Yourself: How to Create, Live, and Sell a Powerful Personal Brand” progresses in a clear-eyed manner and further discusses how to sell one’s brand, living it and rebranding it if the situation necessitates it. The book’s advice is built on selling your brand like a pro and leaving a legacy in the relevant field while upholding moral principles. Its infusion of summary notes after every chapter, along with numbered points for easier consumption of the information, has an enriching effect on readers.

Drawing on personal experiences, Dr. Cindy Mc. Govern goes a step further by forwarding thoughtful advice on how to avoid sales pitfalls such as making the wrong assumptions, getting blindsided, underselling your capabilities, and playing victim to buy people’s sympathy. The text is divided into three sections, with each chapter building upon the other and finally drawing to a stunning conclusion that balances practical and ideological wisdom. Altogether, “Sell Yourself: How to Create, Live, and Sell a Powerful Personal Brand” by Cindy Mc. Govern is a five-star landmark work that charts a fine structure of winning the future and creating a driving force for success.

Lily Andrews

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