About Dr. Cindy

The 1st Lady of Sales

I’m Dr. Cindy and I’m here to teach you how to get what you want out of life using simple skills….that you already have!

Believe it or not, you can get just about anything you want in life using sales skills. You can’t sell?! Not true! I can sell, you can sell, everyone can sell! Have you ever tried to bargain with a 2-year-old? You were once that 2-year old, negotiating a later bedtime or an extra piece of candy. But we have been conditioned to think sales is “icky” and it’s for slimy folks who are trying to con us out of something. Well, I don’t want to be that kind of salesperson either! Real sales is about helping people. A good transaction is beneficial for both parties; both people get something good out of the deal. This is how we will approach the process – knowing that you are doing good for others and you are also getting what you want or need.

I will teach you how to use the skills of a sales professional to go after what you want without the ick factor. And believe it or not, it’s a simple 5-step formula. Easy to remember, easy to stick to, and easy to achieve. In fact, I’ve written a book about it! It’s called Every Job is a Sales Job: How to Use the Art of Selling to Win at Work, scheduled for release in August 2019 by McGraw Hill Professional.

So let’s get started to unleash your inner salesperson and empower you to go after what you truly want in life!

Now the serious credentials stuff:

I am, in fact, a doctor! Who would have thought?! I hold my masters in communications and a doctorate degree in Organizational Communication I used to be a college professor teaching public speaking and organization communication, and after several years I switched my career path to consulting and then sales.
This was a huge shift for me since I never thought of myself as a salesperson, but once I realized I had been using sales skills throughout my whole life it became second nature. I love helping people, therefore I love sales!

For years now, I’ve worked on building sales programs from the ground up. I thrive on helping companies and sales team become as successful as possible, whether it’s fine-tuning existing sales programs, rolling out national sales plans, or refining e-level sales plans. The end goal is to aid executives and salespeople alike to be as successful as possible.

I also enjoy coaching professionals and companies as well as public speaking. I have presented at both national and international conferences on the topics of Sales, Management, Leadership, Sales Management, and Interpersonal Communication, Organizational Change, Conflict Resolution, and Collective Bargaining.

Every Job is a Sales Job, is a goldmine for people both comfortable and uncomfortable with selling.  It is not only filled with valuable tools and techniques you can immediately use, but stories that are easily relatable to drive home each point. No matter what line of work you’re in, you will find this book a tremendous value as we are all selling 24/7.

Jeff Wolf

President of Wolf Management Consultants and author of the international bestseller, Seven Disciplines of a Leader.

Dr. Cindy McGovern will rock your world! She transforms “sales” and “selling” from a dirty word with what she calls the “ick” factor into the vital heartbeat of every job, through motivational coaching to psych up the reader and a systematic, practical 5-step plan to de-mystify the sales process. Who couldn’t benefit from that? If you can’t hire Dr. Cindy as your sales coach, her book is the next best thing! Far from an academic treatise on selling, McGovern’s book TALKS to the reader in a down-to-earth, inspiring, and at times hilarious way about removing any and all inner resistance to the role of selling that is central to every job. Especially for the non-sales professional, but also for the seasoned pro to receive a booster shot, EVERY JOB IS A SALES JOB is a bestseller candidate that will leave you chuckling, nodding, and muttering “aha” page after page.

Rick Brandon, Ph.D.


“I wish I had this book when I graduated college. I wish I had this book when I started in pharma sales. I wish I had this book when I *was* in pharma sales. And I wish I had written this book!”

Jamie Reidy

Author of “Hard Sell: The Evolution of A Viagra Salesman”

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