Let’s face it: telling your story isn’t just tricky—it’s make-or-break. Whether you’re at a networking event, on a client call, or even chatting at a BBQ, you’ve got about 6 seconds before someone’s brain checks out and starts scrolling through their mental to-do list.
And let’s not sugarcoat it – if you open with, “I work in ___,” chances are good they’ll suddenly need to go “check on the kids” or “grab another plate of wings.”
But what if you could turn that moment into something memorable—a connection that sparks curiosity and maybe even gets them excited to talk to you?
When I’m sharing my story—I keep it clear, and just interesting enough to make people lean in. The trick? Don’t overthink it. I don’t launch into a sales monologue or a resume recap; I hit them with something that sparks curiosity that makes it about them, and that usually leads to them wanting to know more. It’s not about impressing people—it’s about connecting with them. And let me tell you, when you nail it, the conversation practically takes off on its own.
It starts with crafting your story. Here’s how to make it unforgettable, authentic, and—yes—a little fun.
Start your story with the “treat”
Believe it or not, every great story has a ”treat,” and your story should, too. Your ‘treat’ is the part that makes them stop, realize there is something in it for them and make them want to lean in and know more.
And your treat can also be humor. Take my client, who used to say he repaired disposable lighters. Let that sink in. People would immediately pause and ask, “Wait, what? How do you even do that?” Then he’d flash a grin and say, “Just kidding—I work in insurance.” And just like that, the ice was broken, the intrigue was sparked, and the conversation was his to lead.
The lesson here? Start with something that stands out—funny, clever, or unexpected.
Instead of saying:
“I sell insurance.”
Try:
“I help people keep what is most important to them protected.”
With a treat like that, they’ll want to know more.
Make the Story About Them
Here’s the secret to a great story: it’s not just about you. It’s about how you make a difference for them. Think of your story as a bridge—connecting their challenges to your solutions.
For example:
“I help families create a safety net, so they can feel secure about whatever the future brings.”
Boom. In one sentence, you’ve made it clear what you do and why it matters to them.
Keep It Simple and Snappy
Let’s be real: no one wants the 15-minute origin story about your first job in sales or every award you’ve ever won. We’ve all met “that guy/gal,” and spoiler alert: don’t be that guy/gal.
Here’s the formula for a winning intro:
- Who you are: A quick intro that sparks interest—not your entire resume.
- What you can do for them: The value you bring.
- Why it matters: How it solves a problem or makes their life better.
- Invitation or ask: Give them a reason to keep talking to you.
For example:
“I’m Chris. I specialize in helping business owners protect what they’ve built. I make sure they’re covered for whatever life throws at them so they can focus on growing their dream.”
Short. Clear. Memorable.
Infuse Your Personality
Your personal brand isn’t just what you do—it’s who you are. Don’t be afraid to let your personality shine in your story. If you’re naturally funny, add a little humor. If you’re detail-oriented, highlight how you solve complex problems.
Here’s why this matters: people don’t buy products or services—they buy people. The more authentic and engaging you are, the more likely they are to connect with you.
Practice, but Don’t Over-Rehearse
You want your story to feel natural, not like a canned sales pitch. Practice enough to feel confident, but leave room for spontaneity.
Pro tip: Test your story on friends, colleagues, or even family. Watch how they react. If they lean in and start asking questions, you’ve nailed it. If their eyes glaze over or they change the subject, it’s time to tweak your approach.
Homework Time: Write Your Story
Ready to craft your own story? Here’s your assignment: Write your attention grabber. What’s your opening line that will make them want to listen??
Answer these three questions:
- What do you do?
- Why does it matter to your audience?
- How can you say it in one or two sentences?
Test it out. Share it with a colleague or friend and get their honest feedback.
A Great Story Starts Conversations
Here’s the thing: the goal of your story isn’t to close a deal on the spot. It’s to start a dialogue. Whether you’re at a BBQ, a networking event, or just grabbing coffee, your story should leave people intrigued and wanting to know more.
Because at the end of the day, a good story doesn’t just sell—it connects.
So, what’s your story? And more importantly, how are you going to tell it in a way that makes people stop, listen, and stay for the conversation?
Remember: Your story is the heart of your personal brand—it’s how people remember you, connect with you and decide if they want to work with you, so make sure it’s memorable for all the right reasons. Hook them, connect with them, and keep it real. And if you ever get stuck, there’s always the disposable lighter joke to fall back on.