Campaigning for dessert, making your case to stay up just five more minutes, and negotiating a raise in your allowance were all sales conversations.
But no one ever told you that’s what it was. And they definitely didn’t teach it in school.
Sales has been boxed into boardrooms and quotas, when in reality, it belongs at kitchen tables, in classrooms, and inside everyday conversations.
With a PhD in Communication, I left teaching to pursue a career in consulting. I never wanted to go into sales, but during that time, I was pushed into the role, and everything changed.
I realized sales was not icky, sleazy or pushy.
I had been selling my entire life because I had been helping people get what they wanted, simply because I was curious about what they needed.
Whether you’re looking to level up your corporate skills, sell yourself as a leader, or you’re still campaigning for dessert, my 5-Step Sales Formula for selling anything is simple, human, and actually fun. I’ll help you use the sales skills you’ve always had to get what you truly want—at work, at home, and in life.
I first met Dr. Cindy at a conference and loved her fresh approach to sales. I booked her immediately for my own event—her humor and energy are infectious.

Dr. Cindy combines sales expertise with superb speaking skills, setting her apart. She is always a popular, impactful speaker at our events.

We love working with Dr. Cindy on sales programs and coaching. Her enthusiasm and engaging approach resonate with participants of all levels, and attendees immediately apply her insights.

Our audience was wowed and inspired by Dr. Cindy. Even seasoned colleagues took fast notes, and she made resetting our sales strategies fun.

After hearing Dr. Cindy speak, I applied her simple technique and earned an extra $5,000 in one month. She later energized our attorney group, showing us untapped opportunities and helping us win repeat clients.

Dr. Cindy was energetic and kept our attendees engaged. Her message encouraged people to apply what they learned immediately.

Dr. Cindy's talk on “Every Job Being a Sales Job” resonated with me because of my sales experience in high school. Writing down five things we want others to say about us opened my eyes to how I want to sell myself as hardworking, trustworthy, intelligent, helpful, and loyal. Thank you, Dr. Cindy, for sharing your wisdom.

Dr. Cindy was engaging, enthusiastic, and full of energy. She made the class fun with interactive workbooks while teaching sales, and her personal stories were inspiring.

Dr. Cindy knocked it out of the park with our CEO Society Mastermind. Highly relevant, interactive, and empowering—even over Zoom!

Dr. Cindy has helped me grow as a person and professional. Having her in my toolbox is one of the most valuable gifts.

Dr. Cindy’s session was the highest rated at the whole conference. We all learned great tactics with immediate takeaways. Highly recommend!

Dr. Cindy is phenomenal and full of energy and knowledge. She’s consistently one of our top-rated speakers, providing tools attendees apply instantly.

Dr. Cindy is a true inspiration who ignites a room, creates a safe environment, and facilitates manageable change. Her engaging style left us excited—‘I can do this!

I began my career as a college professor, armed with three degrees in communication and a passion for teaching. But standing in front of bleary-eyed sophomores at 8 a.m., trying to make public speaking sound sexy? That wasn’t it.
During the summers, I picked up consulting work. Working with adults turned out to be where I wanted to be. I was helping people who actually wanted to be there. Eventually, I took on a full-time role that I thought was a consulting position. But six months into the job, I was pushed into a sales position, and I was terrified. I thought I was going to get fired because I did not know how to sell, nor did I want to learn. I was plunged into the role, kicking and screaming.
To me, sales meant slick handshake deals, fake smiles, and a whole lot of manipulation. My boss told me, “If you can learn to sell, it’ll change your life.” I rolled my eyes so hard they almost got stuck. But it turns out that he was right. A few months into the role, something clicked. I realized I didn’t hate sales, I hated bad sales. I liked helping people. I enjoyed solving problems. And I was good at it. That’s when it hit me: Sales isn’t a business skill. It’s a life skill.
Dr. Cindy’s bestselling books are your personal masterclass in turning everyday moments into sales opportunities. Whether you’re selling a product, an idea, or yourself, these books provide you with practical, actionable advice to reframe sales as a tool to enable you to take control and create the success you want.
Whether you’re leading a team, building your career, or simply ready to stop waiting for permission, Dr. Cindy offers multiple ways to help you transform how you sell yourself and your ideas. From hands-on consulting and dynamic training programs for organizations to one-on-one coaching for leaders and professionals, as well as on-demand courses, every option is designed to meet you where you are and move you forward.
No matter how you choose to work with Dr. Cindy, you’ll walk away with clear, actionable strategies you can use immediately and the confidence to actually use them. Click below to explore all services and find the best fit for you.
Looking for a speaker who transforms the way people think about sales and themselves?




Dr. Cindy’s approach mixes simplicity with actionable takeaways, creating measurable ROIs. I highly recommend her!
– Kathleen S. Ellis, Senior Vice President, CNA International Solution
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