Permission Behind the Medals

Dr cindy logo

As you know, the Winter Olympics are in full force. While the focus is on times and breaking records, I find myself thinking about how every Olympian carries a story that began long before the cameras arrived. These are stories of their childhood, decisions to push, to pause, to step into the spotlight. The choice […]

Your 2026 Word of the Year: Permission 

your-2026-word-of-the-year-permission

Every December, I start to feel that familiar urge.  You know the one…that urge to clean out drawers, buy new pens, and convince myself that this is the year that I become someone who color-codes her entire life. (It’s not going to happen. History has confirmed this. But a girl can dream.)  This is also […]

Personal Branding Doesn’t Take a Holiday

holiday brand, man opening gifts saying "deliver, decide, define"

The air is cooler, the shopping sales have begun, and our to-do list is growing by the minute. But there is definitely something different in the air … something that you can’t quite put your finger on. It’s not tangible, but it’s a feeling. It’s that holiday happiness, that extra bit of kindness that people […]

Kindness: The Superpower You Might Be Overlooking

kindness nice

When we think of a superpower, we often imagine something big and bold. Charisma that commands a room, leadership that drives change, or confidence that takes center stage. But some of the most powerful superpowers don’t shout. They whisper. And one of the greatest, most underrated superpowers of all? Kindness.  The Quiet Strength That Changes Everything  […]

Haunted by the old you?

ghost looking in mirror, haunted

Have you ever noticed that in scary movies, it’s never really about the house, but it’s about the spirit that never left? That old soul, stuck in limbo, wandering the halls because it hasn’t made peace with the past. Well, your personal brand can also be haunted.  And the creepy part? The ghost might actually […]

The Original Sales Bootcamp: High School

The Original Sales Bootcamp: High School , mean girls billboard

We’ve all been through some kind of training, whether it was for work or for sports, but we all went through a very grueling boot camp that we were not even aware of at the time. High School. Yep, the awkward haircuts and the constant quest to figure out where you fit in. It was […]

Be Memorable, Not Mechanical: The Secret to Selling Yourself in Every Interaction 

memorable not mechanical

Have you ever had a conversation with someone who sounded as though they were reading from a teleprompter? You ask a question, and they spit out a rehearsed answer that feels stiff, lifeless, and totally disconnected from the moment. You wonder if their brain is processing the ‘approved’ answer rather than the real one. It […]

Sizzle, Don’t Fizzle: Keeping Your Energy Up When Things Slow Down

july summer sizzle

Ah, July. The sun is shining, the pools are full, and it feels like everyone is on vacation. Your inbox? Crickets. Your calendar? A little …too open. Let’s put the sizzle back into summer. It is easy to let the summer lull pull you into autopilot. But instead of seeing this as a slow season, […]

“Summer Lovin’”: Time to Swipe Right on YOU 

“Summer Lovin’”: Time to Swipe Right on YOU - dating

Dating and selling yourself have more in common than you might think. Beyond the sweaty palms and overthinking text messages, both are about first impressions, making a connection, and standing out from the crowd. And just like job interviews, networking events, or big opportunities in life, dating is about showing up authentically and making people […]

The Cindy de Mayo Philosophy: Celebrate, Recharge, Own Your Impact 

cindy de mayo

Welcome to Cindy de Mayo—my favorite time of year!  (Yes, it’s my birthday month, and yes, I’ll be celebrating all month long. Life’s too short to downplay the good stuff!)  But here’s the bigger picture: if you’re not celebrating yourself, how can you expect anyone else to?  Whether it’s a birthday, a big win at […]