“Maybe you’ve heard it said that everybody sells, but you didn’t believe it. This book will prove it true and teach you how to use it to advance your career and your organization. You won’t learn gimmicks or sketchy tactics but ethical principles of persuasion that are practical and effective. (And if you already are a sales professional, this book will help make you better, too.)”

–Mark Sanborn, President, Sanborn & Associates, Inc., International Best-Selling Author of The Fred Factor and The Intention Imperative