Available now

from McGraw-Hill

“What a breath of fresh air! ‘Every Job is a Sales Job’ focuses the reader on what they want and how to get it.
This is the essential roadmap to growing personally and professionally!”
-Marshall Goldsmith, #1 New York Times bestselling author of
Triggers, MOJO and What Got You Here Won’t Get You There

Even if your job title or description does not include the word “sales,” you sell. Everybody does. Every day.

Let’s take the “ick” factor out of sales and open your eyes to the wide array of “selling” opportunities all around you every day–even the unofficial sales that you may never have considered to be sales at all. Every Job Is a Sales Job reminds you that you have the tools you need to be successful at sales and that you have had them your whole life. By embracing your inner salesperson, you will have the ability to transform your company, your career, and your life. I will seamlessly walk you through how to do exactly that by sharing my simple, five-step formula based on the best practices of today’s leading salespeople:

  • Plan: Determine exactly what it is you want and set a clear path for getting it.
  • Look for Opportunities: Train yourself to recognize opportunities for success when they present themselves.
  • Establish Trust: Communicate effectively with those who can help you.
  • Ask for What You Want: Move past the fear of rejection and make your “ask” in just the right way.
  • Follow Up: Stay in touch (even if the answer is “no”) and ask for referrals, references, and introductions.

Once you embrace the fact that you’re a salesperson, you’ll see doors opening everywhere. Using this proven formula, you can harness what you are already doing—making sales every day without even knowing it!  I will teach you how to identify and make these unexpected sales with intention. In the process, you will impress your bosses, make yourself more valuable to your clients, and get more of what you want.

There’s no reason to simply settle for what’s offered. Every Job Is a Sales Job will change the way you see your career, yourself, and the people you interact with every day, so you can start getting what you want and deserve—starting today.

What are people saying?

Maybe you’ve heard it said that everybody sells, but you didn’t believe it. This book will prove it  true and teach you how to use it to advance your career and your organization. You won’t learn gimmicks or sketchy tactics but ethical principles of persuasion that are practical and effective. (And if you already are a sales professional, this book will help make you better, too.)

Mark Sanborn

President, Sanborn & Associates, Inc International , Best Selling Author of The Fred Factor and The Intention Imperative

You may not realize it, but you’re already an excellent salesperson. Dr. Cindy shows you how to harness those abilities you already have, and build real-life success strategies.

Harvey Mackay

Author of the #1 New York Times bestseller “Swim With the Sharks Without Being Eaten Alive”

Every Job is a Sales Job conveys simply truths applicable to all professions, and personalities. As someone who works with a variety of startup entrepreneurs, the principals taught in this book speak volumes for why it’s not just the hungry startup that is selling something, it’s all of us on a daily basis. The progressive and thoughtful ideas shared by Dr. Cindy McGovern are truths we should all apply.

Alex King

Founder of Archetype Legal

Get ready for a huge a-ha moment that will change the way you approach every interaction you have with ‘Every Job is a Sales Job,’ the new book from Dr. Cindy McGovern. This empowering, actionable book first convinces you that you already have the skills to sell (it’s true!) and then shares a simple roadmap to retrain your mind to constantly look for opportunities and get to “yes” more often.  In Cindy’s method, ‘getting’ is thoroughly entwined with ‘giving,’ resulting in long-term positive relationships without the normal ‘ick factor’ associated with sales.  I can’t recommend this book highly enough!”

Judy Robinett

Business Thought Leader, Investor, Bestselling Author of Crack the Funding Code and How to be a Power Connector

This book must be on everyone’s business reading list! Loved it.

Cindy McGovern— AKA the “First Lady of Sales” has created a delightful roadmap for all of us to consider as we pursue life-long skill development and self awareness in our work and lives.  Her new book “EVERY JOB IS A SALES JOB: How to Use the Art of Selling to Win at Work”, is the very guide to support goal-setting, thoughtful preparation and focus towards winning.

This book is not so much about new concepts but rather- the stories, scenarios and real life examples—all that add up to a realistic and actionable book. Cindy is an authentic story teller. Having known her for years – I know she has lived these techniques and has made a successful career out of training around these key concepts.

Know what you want; prepare for the ask; see it through—-

I have two daughters entering the business world and I see this as required reading!

Kathleen S. Ellis

SVP, CNA International Solutions

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