These Books
Will Change
How You Think About Sales
(And Your Life)
Sell Yourself
How to Create, Live, and Sell a Powerful Personal Brand
Whether you’re pitching a product, an idea, or yourself, it all starts with your personal brand. In Sell Yourself, Dr. Cindy McGovern, known as the First Lady of Sales®, guides you through intentionally creating, living, and selling your personal brand. This book provides a roadmap to determine your core values, exercises to live your brand consistently, and a five-step process to sell your brand like a pro, even if you hate sales.
Sell Yourself has garnered multiple accolades, including the Winner of the 2024 Book Excellence Award and the New York Big Book Award.
Every Job is a
Sales Job
How to Use the Art of Selling to Win at Work
You might not have “sales” in your job title, but every interaction, from networking to job interviews, involves selling. In Every Job is a Sales Job, Dr. Cindy McGovern reveals how everyone is a salesperson, regardless of their role. She shares a proven five-step sales process to help you attract new business, retain customers, and promote yourself and your ideas effectively.
This Wall Street Journal bestseller is also available in Chinese and Spanish.
Coming Soon
The Permission Mission
Overcome Doubt, Find Your Voice and Reach Your Potential
*Coming March 2026
Ever feel like there’s a chorus of voices in your head saying, “Not yet,” “Not you,” or “Not good enough”? Those are your backup singers—well-meaning but limiting echoes from your past—and they’ve kept you in the shadows for too long. The Permission Mission is your guide to silencing self-doubt, rewriting the rules you’ve inherited, and having the toughest sales conversation of all: the one with yourself. With Dr. Cindy’s no-fluff method, real talk, and laugh-out-loud moments, this book shows you how to quiet the noise, trust your own voice, and step boldly into the spotlight of your own life.
Spoiler alert: You already have the power. This book just helps you hear it above the noise.
Ready to Transform
your life?
Dr. Cindy’s books are living, breathing action plans. Whether you’re looking to enhance your personal brand or recognize the sales opportunities in your everyday interactions, these books provide the tools and insights you need.
Want more hands-on support? Check out Dr. Cindy’s courses, consulting, and speaking opportunities.