I began my career as a college professor, armed with three degrees in communication and a passion for teaching.
But standing in front of bleary-eyed sophomores at 8 a.m., trying to make public speaking sound sexy? That wasn’t it.
During the summers, I picked up consulting work. Working with adults turned out to be where I wanted to be. I was helping people who actually wanted to be there. Eventually, I took on a full-time role that I thought was a consulting position. But six months into the job, I was pushed into a sales position, and I was terrified. I thought I was going to get fired because I did not know how to sell, nor did I want to learn. I was plunged into the role, kicking and screaming.
To me, sales meant slick handshake deals, fake smiles, and a whole lot of manipulation. My boss told me, “If you can learn to sell, it’ll change your life.” I rolled my eyes so hard they almost got stuck. But it turns out that he was right. A few months into the role, something clicked. I realized I didn’t hate sales, I hated bad sales. I liked helping people. I enjoyed solving problems. And I was good at it.
No one had ever taught me that. Not in high school, not in college, not even while earning a PhD in communication. I’d studied persuasion, public speaking, and interpersonal communication, but no one ever said, “Here’s how you sell your ideas, your value, your vision.”
Whether you’re asking for a raise, negotiating with a toddler, or presenting your next big idea, you’re selling every day. However, most people enter those conversations unprepared and unaware. That’s where I come in.
And part of that is knowing when to walk away. At one company, I watched them bring on clients who weren’t a fit, just to hit revenue goals. That’s when I realized that real sales is about helping people, understanding what they want, and seeing if you can help. And if you can’t, you don’t force it. You say, “I’m not your person,” and you move on. I believe in ABC: Always Be Curious. THAT is real sales (not the old-school ABC of sales…Always Be Closing).
That’s the heartbeat of my work: sales, if you’re doing it right, is about helping people. You don’t need a script. You need to trust yourself. INpowerment means to tap into that power to get what you want at work and in life.
Sales is about alignment. It’s about integrity. If you’ve ever asked for anything, you’re in sales. From tough conversations with your partner to landing multi-million-dollar deals, this skill touches every part of life.
That’s the heartbeat of my work—sales to help people, not sleaze. You don’t need a script. You need to trust yourself.
INpowerment means recognizing you already have what it takes—and I’m here to help you activate it.
Every child knows how to ask for what they want without shame or fear. Somewhere along the way, we unlearn that boldness and start waiting for permission. Permission to speak up, to go after what we want, to believe we’re enough. But the truth is, no one else can grant that permission but you.
I’m here to help you get that power back. To embrace your inner 5-year-old. You didn’t lose your power; you just forgot you had it.
I don’t believe in empowering people. That implies you need someone else to give you strength. I believe in INpowering, helping you harness what’s already inside.
I believe everyone is a salesperson, and I show you how to tap into what you’re already great at and use it to help others, to ask for what you want, and create a life you want.
If I could learn to love sales, you can too. And when you do, it really will change your life.
I first met Dr. Cindy at a conference and loved her fresh approach to sales. I booked her immediately for my own event—her humor and energy are infectious.
Dr. Cindy combines sales expertise with superb speaking skills, setting her apart. She is always a popular, impactful speaker at our events.
We love working with Dr. Cindy on sales programs and coaching. Her enthusiasm and engaging approach resonate with participants of all levels, and attendees immediately apply her insights.
Our audience was wowed and inspired by Dr. Cindy. Even seasoned colleagues took fast notes, and she made resetting our sales strategies fun.
After hearing Dr. Cindy speak, I applied her simple technique and earned an extra $5,000 in one month. She later energized our attorney group, showing us untapped opportunities and helping us win repeat clients.
Dr. Cindy was energetic and kept our attendees engaged. Her message encouraged people to apply what they learned immediately.
Dr. Cindy's talk on “Every Job Being a Sales Job” resonated with me because of my sales experience in high school. Writing down five things we want others to say about us opened my eyes to how I want to sell myself as hardworking, trustworthy, intelligent, helpful, and loyal. Thank you, Dr. Cindy, for sharing your wisdom.
Dr. Cindy was engaging, enthusiastic, and full of energy. She made the class fun with interactive workbooks while teaching sales, and her personal stories were inspiring.
Dr. Cindy knocked it out of the park with our CEO Society Mastermind. Highly relevant, interactive, and empowering—even over Zoom!
Dr. Cindy has helped me grow as a person and professional. Having her in my toolbox is one of the most valuable gifts.
Dr. Cindy’s session was the highest rated at the whole conference. We all learned great tactics with immediate takeaways. Highly recommend!
Dr. Cindy is phenomenal and full of energy and knowledge. She’s consistently one of our top-rated speakers, providing tools attendees apply instantly.
Dr. Cindy is a true inspiration who ignites a room, creates a safe environment, and facilitates manageable change. Her engaging style left us excited—‘I can do this!
Sales professionals should be honest, ethical, and committed to helping others.
You already have what you need to make it happen; I help you activate it.
The only permission you need is your own, and you already have that. So stop playing small and live the life you want and deserve.
Speak with purpose, own your value, and communicate with confidence.
Real change happens when you rewrite the story you’ve been sold about yourself.
Sales is not a dirty word. Let’s help your audience sell themselves without selling out.
