It’s not about pushing a product. It’s about owning your worth, aligning with your goals, and communicating with purpose.
Whether you’re leading a team, negotiating with a toddler, or rebranding your career, Dr. Cindy’s 5-Step Sales Formula gives you the tools to show up with confidence, not cringe.
Dr. Cindy’s signature five-step formula to help you:
Every successful sale begins with a plan. Decide what you want, why you want it, and how you’ll go after it. Think of this as setting your GPS; you won’t get to your destination without knowing where you’re headed.
Opportunities to “sell” (yourself, your ideas, your company) are everywhere. Sometimes they’re obvious, sometimes they’re hidden in casual conversations. Train yourself to see them.
People buy from people they trust. Period. Build credibility through honesty, listening, follow-through, and genuinely caring about the other person’s needs.
This is the step most people struggle with, but it’s critical. Don’t assume your good work, great product, or strong reputation will speak for itself; at some point, you have to ask. Clearly, confidently, and kindly.
Whether the answer is “yes,” “no,” or “maybe later,” following up shows professionalism and respect, keeps relationships alive, opens doors for future opportunities, and is simply good karma!




This is for the go-getters who are ready to stop waiting for permission and start achieving what they truly want in work, life, and leadership.
Work directly with Dr. Cindy through:
Book a free consult to explore how coaching can transform your path.
Learn to sell with soul anytime, anywhere. Three ways to dive into your personal development journey:


On-demand courses inspired by Dr. Cindy’s bestselling books.
Plus micro-trainings, live Q&A, and more to keep your skills sharp and actionable.


Free, bonus content for readers of Dr. Cindy’s books:


Bring Dr. Cindy’s 5-Step Sales Formula magic to your team or event.
From keynotes to team rollouts, Dr. Cindy’s interactive approach turns ideas into action.
Whether you’re leading a team, launching a business, or simply stepping into your next big chapter, Dr. Cindy is here to help you show up with confidence.
I first met Dr. Cindy at a conference and loved her fresh approach to sales. I booked her immediately for my own event—her humor and energy are infectious.


Dr. Cindy combines sales expertise with superb speaking skills, setting her apart. She is always a popular, impactful speaker at our events.


We love working with Dr. Cindy on sales programs and coaching. Her enthusiasm and engaging approach resonate with participants of all levels, and attendees immediately apply her insights.


Our audience was wowed and inspired by Dr. Cindy. Even seasoned colleagues took fast notes, and she made resetting our sales strategies fun.


After hearing Dr. Cindy speak, I applied her simple technique and earned an extra $5,000 in one month. She later energized our attorney group, showing us untapped opportunities and helping us win repeat clients.


Dr. Cindy was energetic and kept our attendees engaged. Her message encouraged people to apply what they learned immediately.


Dr. Cindy's talk on “Every Job Being a Sales Job” resonated with me because of my sales experience in high school. Writing down five things we want others to say about us opened my eyes to how I want to sell myself as hardworking, trustworthy, intelligent, helpful, and loyal. Thank you, Dr. Cindy, for sharing your wisdom.


Dr. Cindy was engaging, enthusiastic, and full of energy. She made the class fun with interactive workbooks while teaching sales, and her personal stories were inspiring.


Dr. Cindy knocked it out of the park with our CEO Society Mastermind. Highly relevant, interactive, and empowering—even over Zoom!


Dr. Cindy has helped me grow as a person and professional. Having her in my toolbox is one of the most valuable gifts.


Dr. Cindy’s session was the highest rated at the whole conference. We all learned great tactics with immediate takeaways. Highly recommend!


Dr. Cindy is phenomenal and full of energy and knowledge. She’s consistently one of our top-rated speakers, providing tools attendees apply instantly.


Dr. Cindy is a true inspiration who ignites a room, creates a safe environment, and facilitates manageable change. Her engaging style left us excited—‘I can do this!


Reach out today to book a free consult.